will and way designs
Logotype - 3D Application
The branding for Will and Way Designs focused on creating timeless deliverables that showcase physical products. The logotype represents the values of the studio by balancing the soft human touch and architectural craft that is present in their designs. If applied in a digital format, the logo should be present on top of texture. If physical, the products should be seen through the lettering. This system is present in its 3D application: a traveling case that holds samples which clients or interviewers can interact with. The case acts as a modular piece of signage because the samples can be alternated with ease, and it can exist in a set environment or on the go. This application allows the studio’s tactile samples to be experienced at their full potential rather than just through an online space.
My initial logo development focused on the relationship between the two leading w’s, and the contrast between their consequential words. My sketches set the foundation for my digital manipulations, which resulted in a soft “will” and angular “way.”
My 3D application is a traveling case that showcases physical samples of textiles offered through the studio. This application creates a tactile experience that is accessible to a broader audience. The case creates a modular system that allows me to easily switch products out as needed.
